How does a project mature?

It is obviously a most mysterious,
imperceptible process.
It carries on independently of ourselves,
in the subconscious,
crystallizing on the walls of the soul.
It is the form of the soul
that makes it unique,
indeed only the soul decides
the hidden 'gestation period' of that image
which cannot be perceived
by the conscious gaze.

Andrej Tarkovsky

She wondered: How could people

respond to these images if images didn't secretly enjoy the same status as real things? Not that images were so powerful, but that the world was so weak. It could be read, certainly, in its weakness, as on days when the sun baked fallen apples in orchards and the valley smelled like cider, and cold nights when Jordan had driven Chadds Ford for dinner and the tires of her Chevrolet had crunched on the gravel driveway; but the world was fungible only as images. Nothing got inside the head without becoming pictures.

Jonathan Franzen.The Corrections.